“Maximizing Your Trade Show ROI” is a 14-page eBook of key strategies that will have your company raking in sales from your trade show efforts

Written by Event Expo’s marketing consultant Barry Edwards, Barry shares his list management techniques and marketing budget strategies to get you organized right out of the gate. “Maximizing Your Trade Show ROI” is an easy read that will help you organize your efforts before, during and after your trade show.

Summary of contents:

Introduction:

How much should I spend? How much can I expect to get in return?

Chapter 1. BEFORE the trade show

Prepare your exhibiting space Prepare your lead generating strategy Set up your lead tracking and lead magnet Run a contest with a giveaway Attention Getters: Games and entertainment Get the right people to man your booth

2. DURING the trade show

Lay the groundwork for a highly profitable show before it even starts! Leveraging other exhibitors and presenters Don’t forget to post social media updates during the show

3. AFTER the trade show

Leads: Follow up promptly Utilizing your lists properly Post photos, and video “thank yous” to your social media channels Post Show Meeting

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